Seizing the momentum to open a new chapter, forging ahead with determination. From February 4th to 5th, 2025, Qingte Group solemnly held its 2025 Marketing System Departure Conference, aiming to successfully complete the Group’s various marketing strategies, jointly plan for new development, and embark on a new journey.
Qingte Group President Ji Jianyi, Vice Presidents Wang Lingmin, Ren Chunmu, Chi Binbin, Yang Chaohui, and Zhao Guanchuan, and President Assistants Zhang Fengning and Hu Tao, along with other members of the leadership team, attended the conference. More than 200 people, including senior and middle-level leaders and all marketing personnel, participated in the event. The conference consisted of three parts: sales development skills training, product technical knowledge training, and the marketing departure ceremony. By simultaneously enhancing the team’s overall competitiveness and improving the cohesion of all employees, the conference aimed to ensure the smooth implementation of the Group’s 2025 marketing strategy.
On February 4th, more than 110 people, including some senior and middle-level management team members, all marketing teams from the manufacturing sector, and technical backbone personnel, participated in the training on “Breaking Through 2025 – Enhancing the Five-Ring Marketing Development and Management Skills of Major Clients.”
Hu Tao, Assistant President of the Group, delivered the opening speech for the training event, emphasizing that the training aimed not only to improve the professional competence and sales skills of the Group’s sales personnel but also to help them find breakthroughs through practical case studies, thus building confidence for the new year.
The training covered five modules: market planning and positioning, customer five-dimensional analysis, customer visits and communication, customer needs identification and objection resolution, and key account relationship management and maintenance. A group-based teaching approach was adopted, employing theoretical instruction, case studies, on-site exercises, group discussions, and point-based evaluation to create a lively learning atmosphere.
On the morning of February 5th, technical experts provided training to all sales personnel on all-wheel drive axles, new energy electric drive axle products, and special vehicle products. The training covered product knowledge through comparative analysis of industry products, the company’s product advantages, and introductions to typical product features.
The past has unfolded a tapestry of achievements; tomorrow, we will strive for even greater heights. The Group will continue to empower its sales personnel, building a marketing team with strong business capabilities and high professional standards for the company’s development.
At 11:00 AM on February 5th, the Qingte Group’s 2025 Marketing Expedition Conference was officially held, chaired by Hu Tao, Assistant President of the Group. Assistant President Hu Tao elaborated on the Group’s market situation for 2025 and its strategies for breaking through market barriers, and led all attendees in a pledge.
At the meeting, Group Vice President Chi Binbin signed the 2025 pledge with the marketing teams of each business unit. Marketing representatives from each business unit raised the pledges, demonstrating their determination and officially launching the “Breaking the Ice 2025” campaign. The campaign aims to break through market barriers with the blade of innovation and drive an efficiency revolution with the engine of digital technology. Everyone is ready to fight; victory is the only goal.
Once again, we march into battle, striving for the next peak. Facing the challenges and opportunities of 2025, President Ji Jianyi delivered a mobilization speech at this departure ceremony, hoping that all Qingte employees would go all out, transforming themselves into a sharp-edged force, measuring the battlefield with their footprints and forging the battle flag with their blood. There is no turning back, only the road to victory! We will exchange sweat for market share and perseverance for record-breaking performance. With goals ahead and missions on our shoulders, let us work together to realize Qingte Group’s vision of becoming “a leader in China’s axle industry, a first-class special vehicle manufacturer and service provider, a leading regional real estate enterprise; a century-old enterprise, creating a world-class brand!”
